Is your business on Facebook? Do you Tweet? Are we Linked? Can I follow you on Instagram? Fifteen years ago, these questions were not a normal part of anyone’s vernacular. However, in 2019, these questions are often the first questions asked of a business owner after, “What is your website address?” Social media marketing is crucial for a business to survive in today’s marketplace. Putting aside sponsored social media marketing, there is an art to organic social media marketing and a benefit to business that cannot be matched by any other platform.