Newsletters were once a great way to touch your client base every month, keeping them up to date with the new advances and happenings within your company.  However, they became overused and underappreciated, going directly into spam or deleted before they ever reached a person's eyes. This change of attitude towards newsletters does not mean email marketing is no loner a valid option, however, it does mean the way in which email marketing is conducted must be adjusted to fit the way in which people are reading email.